The First Unsupported, Unassisted American Expedition to the North Pole

Mission/Core Values

Our Mission: Forward Expeditions uses ambitious wilderness expeditions to inspire people to embrace challenge with optimism, humility and responsible action.

The Victorinox North Pole '09 expedition is an endeavor of Forward expeditions.

Our Values:  Optimism, Humility and Responsible Action This is a values-based expedition.  Our values serve as our guide posts in all of our decision making and provide a philosophical connection to all aspects of our projects.  Our values represent not only how we approach expeditionary challenges, but also how we approach our relationships and partnerships.

Photo: Martin Madsen
Optimism : The unwavering belief in the positive potentials inherent in oneself, others and society.

Humility: The pragmatic ability to adapt to and to learn from situations and other people; the defining characteristic of an unpretentious and modest person
Photo: Martin Madsen
Responsible Action: Acting with strong consideration for the environmental; social and interpersonal impact of one's actions.
Photo: Wagner Christian
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